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2.png\"}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"05427834-c75a-42bd-95e0-70aa14d690c8"},{"id":"96c974b5-f3ad-401a-9416-c4db29887beb","value":"The experience increased mobile app downloads while receiving positive user feedback on payment clarity and usability","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"9c2ce1ac-5688-4df7-80cb-b37dbb8de3ea"},{"id":"cdf0381e-846b-4f0d-8132-34a6f8871c23","value":"{\"image\":\"f90acbc2db08a403fd8b22a352440a17162c615d\",\"imageThumbnail\":\"ff495407fa9e2969f788c893c13fa6068f9b7b55\",\"originalImageHeight\":1350,\"originalImageWidth\":2400,\"altText\":\"\",\"fileName\":\"Kvtm - 3.png\"}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"25528700-116d-4431-8094-9491a414b599"},{"id":"92d68bd9-5136-4acc-8b69-645fd81f0796","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Solution Overview\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The design incorporated parallel app and web flows, gently encouraging app usage while maintaining a fast and frictionless web payment experience.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"b750de79-4ea4-402a-abfc-12b34e0a34d5"},{"id":"d5700ef0-1f79-4230-8e9b-b3a46c8442d2","value":"{\"image\":\"ecf790d19be98f828994bfe841028077db668167\",\"imageThumbnail\":\"b44dcee7663a708e88200fe710945fef29ee6e50\",\"originalImageHeight\":1350,\"originalImageWidth\":2400,\"altText\":\"\",\"fileName\":\"Kvtm - 4.png\"}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"f17b5794-04da-4ee1-915b-7258bd687b55"},{"id":"add65e2c-7e98-45bf-90c7-8ff8190e6a00","value":"{\"image\":\"8f7204307033e8738c8554321eeead20b60d4b7b\",\"imageThumbnail\":\"36de717f308decfe6b33c96e007b3fda94765ef7\",\"originalImageHeight\":1350,\"originalImageWidth\":2400,\"altText\":\"\",\"fileName\":\"Kvtm - 5.png\"}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"0f7049a7-38e9-4409-845a-7e2bd1512ff0"},{"id":"710eebd5-e6fe-49d0-b482-44a4c23a27fa","value":"A mobile-first web payment experience designed to guide users toward the mobile app while still enabling fast and secure invoice payment directly on the web","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"d233b9b6-2696-4825-af65-786cd9f65fd6"},{"id":"97fa6e79-32d6-4a52-8521-d83d64f4939a","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Problem Statement\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The payment experience needed to drive app adoption without degrading usability or conversion for users paying through mobile web.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"21384c22-c2de-4456-b569-f128d95e2eb6"},{"id":"e5c2af0e-e66f-472b-8a3f-5c6d4af1ab6e","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"01 Discovery \u0026 Objectives\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Understanding business goals, technical constraints of the payment gateway, and success criteria for both web payments and app adoption. This phase defined the balance between conversion, usability, and product growth.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"92bb202f-6f8b-46a4-a1f0-01cde4f3c5db"},{"id":"3f76f2a2-edb2-4bc2-a0e1-8b9171ff7980","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design Process\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The design process focused on creating a mobile-first payment experience that balances business goals around app adoption with user expectations for speed, trust, and simplicity. Decisions were driven by user research, real-world payment behaviors, and iterative validation.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"430fb0e2-554a-4be3-ad4a-681aaf2e0442"},{"id":"869e0181-2cf7-4bc2-820e-629aa0d82ff9","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"03 Flow Definition \u0026 UX Strategy\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Mapping key user journeys for both app and mobile web payments based on research findings. This step focused on simplifying decision points, reducing friction, and clearly supporting both paths without forcing users into a single outcome.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"ced51268-e133-4975-bc00-ac222e0cd1b1"},{"id":"e67a4b34-8de5-4cd4-8476-cfb65eece313","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"05 UI Design \u0026 Prototyping\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Creating a clean, trustworthy visual design aligned with fintech usability standards. Interactive prototypes were used to validate clarity, speed, and perceived effort across different devices and scenarios.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"faf2b08b-5c39-4103-aba2-72bdab024577"},{"id":"3e914590-3bf1-4ae2-930e-4e3676322be3","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"04 Information Architecture \u0026 UX Design\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Designing clear screen hierarchy, messaging, and interaction patterns optimized for mobile browsers. Special attention was given to transparency, payment confidence, and seamless transitions between web and app flows.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"538e6976-4b72-4413-bfc5-7df9e656b650"},{"id":"0eff4928-ad8b-4554-834c-2c247afbc030","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"06 Validation, Iteration \u0026 Handoff\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Testing the experience with stakeholders and users, refining flows based on feedback, and preparing detailed design specifications for development. Iterative improvements ensured both web conversion and app adoption goals were met.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"53281a9f-2ed7-4689-a0e2-83f870138fde"}]}}}},"slugByItemId":{"9dedf784-897e-4288-8414-7faad8ee2f7b":"healthcare-corporate","fe9cf38b-ce77-412f-9011-0ff99bd6c230":"mis","801819e1-21ca-46ce-88aa-177e67947788":"involve","98f21e09-ed28-48fc-b257-37488edeed0a":"kegcheck","4b3907c4-2d07-4e41-a9a3-1e96b8250ff8":"invoice-payment","3ec92fb9-c574-4a8d-a52b-8184dad50eca":"telemedicine"}}