Serge Krush
Designing the Digital Presence for a Healthcare Product Developer
2025
Corporate
A digital corporate presence designed to position a healthcare product developer and effectively present its products, expertise, and value proposition.
Problem Statement
The challenge was to create a single website that simultaneously represents the company, showcases its products, and speaks clearly to both corporate healthcare clients and individual users.
Solution Overview
The website was structured into distinct, audience-focused sections, enabling clear messaging, better navigation, and effective communication for each target group within one cohesive digital experience.
The website enhanced company visibility and drove greater interest in its products from potential clients and investors
Design Process
The design process focused on creating a cohesive digital presence that balances corporate branding with clear product communication for multiple audiences. The work combined brand strategy, audience segmentation, content structuring, and iterative design to ensure clarity, credibility, and effective positioning.
01 Discovery & Goals Definition
Understanding the company’s vision, business goals, product portfolio, and target audiences — including clinics, partners, investors, and individual users. This phase focused on defining the website’s core roles and success criteria.
02 Audience Research & Segmentation
Identifying key audience groups, their motivations, and expectations from the website. Insights were used to define primary user journeys and ensure messaging was relevant for both corporate decision-makers and individual users.
03 Information Architecture & Content Strategy
Structuring the website into clear, high-level sections and content blocks, each designed to address a specific audience and intent. This step ensured clarity, easy navigation, and scalable content growth.
04 Concepting & UX Design
Exploring layout concepts and user flows that balance brand storytelling with product presentation. Low-fidelity wireframes were used to test structure, hierarchy, and content emphasis before moving to visual design.
05 Visual Design & Prototyping
Designing a cohesive visual system that reflects the company’s identity while supporting product-focused pages. Interactive prototypes helped validate clarity, consistency, and overall user experience across the site.
06 Validation, Iteration & Delivery
Refining the design based on stakeholder feedback, validating messaging and structure, and preparing assets and specifications for development. The site evolved iteratively to support changing business and product needs.
Curious about what we could build together? 💬 Let’s talk.
Email me
Connect with me
Serge Krush
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About
Resume
Designing the Digital Presence for a Healthcare Product Developer
2025
Corporate
A digital corporate presence designed to position a healthcare product developer and effectively present its products, expertise, and value proposition.
Problem Statement
The challenge was to create a single website that simultaneously represents the company, showcases its products, and speaks clearly to both corporate healthcare clients and individual users.
Solution Overview
The website was structured into distinct, audience-focused sections, enabling clear messaging, better navigation, and effective communication for each target group within one cohesive digital experience.
The website enhanced company visibility and drove greater interest in its products from potential clients and investors
Design Process
The design process focused on creating a cohesive digital presence that balances corporate branding with clear product communication for multiple audiences. The work combined brand strategy, audience segmentation, content structuring, and iterative design to ensure clarity, credibility, and effective positioning.
01 Discovery & Goals Definition
Understanding the company’s vision, business goals, product portfolio, and target audiences — including clinics, partners, investors, and individual users. This phase focused on defining the website’s core roles and success criteria.
02 Audience Research & Segmentation
Identifying key audience groups, their motivations, and expectations from the website. Insights were used to define primary user journeys and ensure messaging was relevant for both corporate decision-makers and individual users.
03 Information Architecture & Content Strategy
Structuring the website into clear, high-level sections and content blocks, each designed to address a specific audience and intent. This step ensured clarity, easy navigation, and scalable content growth.
04 Concepting & UX Design
Exploring layout concepts and user flows that balance brand storytelling with product presentation. Low-fidelity wireframes were used to test structure, hierarchy, and content emphasis before moving to visual design.
05 Visual Design & Prototyping
Designing a cohesive visual system that reflects the company’s identity while supporting product-focused pages. Interactive prototypes helped validate clarity, consistency, and overall user experience across the site.
06 Validation, Iteration & Delivery
Refining the design based on stakeholder feedback, validating messaging and structure, and preparing assets and specifications for development. The site evolved iteratively to support changing business and product needs.
Curious about what we could build together? 💬 Let’s talk.
Email me
Connect with me
Serge Krush
Cases
About
Resume
Designing the Digital Presence for a Healthcare Product Developer
2025
Corporate
A digital corporate presence designed to position a healthcare product developer and effectively present its products, expertise, and value proposition.
Problem Statement
The challenge was to create a single website that simultaneously represents the company, showcases its products, and speaks clearly to both corporate healthcare clients and individual users.
Solution Overview
The website was structured into distinct, audience-focused sections, enabling clear messaging, better navigation, and effective communication for each target group within one cohesive digital experience.
The website enhanced company visibility and drove greater interest in its products from potential clients and investors
Design Process
The design process focused on creating a cohesive digital presence that balances corporate branding with clear product communication for multiple audiences. The work combined brand strategy, audience segmentation, content structuring, and iterative design to ensure clarity, credibility, and effective positioning.
01 Discovery & Goals Definition
Understanding the company’s vision, business goals, product portfolio, and target audiences — including clinics, partners, investors, and individual users. This phase focused on defining the website’s core roles and success criteria.
02 Audience Research & Segmentation
Identifying key audience groups, their motivations, and expectations from the website. Insights were used to define primary user journeys and ensure messaging was relevant for both corporate decision-makers and individual users.
03 Information Architecture & Content Strategy
Structuring the website into clear, high-level sections and content blocks, each designed to address a specific audience and intent. This step ensured clarity, easy navigation, and scalable content growth.
04 Concepting & UX Design
Exploring layout concepts and user flows that balance brand storytelling with product presentation. Low-fidelity wireframes were used to test structure, hierarchy, and content emphasis before moving to visual design.
05 Visual Design & Prototyping
Designing a cohesive visual system that reflects the company’s identity while supporting product-focused pages. Interactive prototypes helped validate clarity, consistency, and overall user experience across the site.
06 Validation, Iteration & Delivery
Refining the design based on stakeholder feedback, validating messaging and structure, and preparing assets and specifications for development. The site evolved iteratively to support changing business and product needs.
Curious about what we could build together? 💬 Let’s talk.
Email me
Connect with me